About ECM
About Every Child Matters
Every Child Matters (ECM) is more than a curriculum—it is a structured, purpose-driven program designed to support youth development, emotional growth, and long-term success.
Meet Coach Eddie Ray Jackson
Founder and Program Director
Lead Instructor, Youth Coach, and Community Mentor
Eddie Ray Jackson is the Founder and Program Director of Every Child Matters, a structured, non-clinical Youth and Adult Life Skills and Accountability Program serving families, schools, courts, and community partners. He began coaching young people in 1991 and founded RADL Track Club in 1995. For more than three decades, Coach Jackson has helped hundreds of children develop discipline, confidence, responsibility, teamwork, leadership, and a stronger belief in their future.
A preacher, spiritual leader, motivational speaker, and community mentor, he created ECM from both professional experience and deeply personal conviction. His mission is to reach young people before one poor decision changes the direction of their lives.
Through practical lessons, emotional check-ins, assignments, reflection, assessment, mentorship, progress tracking, and documented completion, Coach Jackson helps participants build safer decision-making, accountability, resilience, communication, and real-life skills. He believes a child’s past does not define their future and that every child can grow when given structure, encouragement, accountability, and the right tools.
Our Mission
The mission of Every Child Matters is to equip youth with the self-management, thinking, and real-world skills needed to make responsible choices, stay safe, and build meaningful futures.
ECM was created to meet the growing need for structured, skills-based education and accountability that supports young people across school, home, community, and digital environments.
Why Every Child Matters Exists
Too many young people face challenges without the tools needed to navigate emotions, peer pressure, online risks, legal boundaries, and real-life decisions.
ECM exists to close that gap by providing clear instruction, guided practice, and accountability through a structured learning journey that prioritizes growth, responsibility, and restoration.
Who We Serve
• Youth seeking emotional and behavioral growth
• Schools and educational systems
• Juvenile justice and prevention programs
• Community organizations and partners
• Families and caregivers
Every Child Matters believes that growth is possible, mistakes do not define identity, and with the right structure and support, every young person can move forward with confidence and purpose.